5 Social-Media Opportunities Businesses Mostly Overlook

entrepreneur.com

In January 2015, MediaPost reported that CMOs are turning more of their attention toward social media. What was once believed to be a passing fad has turned into one of the most popular ways for brands to cultivate and engage an audience while driving sales.

But in 2016, companies will be wise to do more than just treat their social media accounts as platforms for marketing message dissemination. Five missed opportunities many businesses can still capitalize on include:

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