IBM’s Watson Is Now In the Marketing And E-Commerce Business

marketingland.com

Since its win on the Jeopardy TV show, the powerful question-answering intelligence known as IBM Watson has been making its living providing insight in such fields as health care, finance, education and medical research.

But with the introduction last month of the IBM Watson Trends app — which allows shoppers to understand which products will probably sell out — and with Watson’s support for the recently announced IBM Commerce Insights, the technology platform is now in the marketing and selling business.

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