In a study conducted by , only 1% of Millennials surveyed said that a compelling advertisement would make them trust a brand more. In fact, 33% of respondents said they rely mostly on blogs before they make a purchase. This is just one example of how today’s consumers, including everyone from Baby Boomers to Generation Z, are turning to their peers before pulling out their wallet. Social media, blogs, unboxing videos, and review sites are now an important step in the buyer’s journey. According to SiriusDecisions, 70% of the buyer’s journey is already complete before a customer even reaches out to sales.