Instagram announced that it will allow businesses to run ads up to 30 seconds long on its platform.
Brands will also be able to use Instagram’s new landscape format for photo and video ads.
The company will also expand its service to smaller clients and welcome advertisers in 30 more countries on September 30, including Italy, Spain, Mexico, India and South Korea.
Instagram says it will also offer delivery and optimization tools to reach users on its own service as well as Facebook, and a new premium product called Marquee that will help “drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches.”
