“I like the energy.” That’s how a friend recently described the e-newsletter written by CMI Chief Strategy Officer Robert Rose. Content Strategy for Marketers started in January 2015. Week after week, Robert gives us peeks into his consultations with clients who are slogging it out every day in the trenches of marketing.
One thing I like about Robert’s tales is their immediacy. We read his “just-the-other-day” conversations that touch on struggles shared by many marketers. At the same time, he connects his stories to universal truths. He waxes philosophical, posing questions and suggesting possibilities that may help his readers look at their struggles from a new perspective or may help them prepare to face struggles they’ve yet to encounter.