Localytics pushes Places notifications as key to personalization, mobile engagement

marketingland.com

Even as it takes digital center stage, mobile marketing is arguably in crisis. Mobile ad blocking has doubled in the past year and most mobile users don’t want push notifications from even their favorite brands.

The fix for what ails mobile marketing is not quick or simple. However Localytics believes that location is a powerful response to the “mobile engagement crisis,” as the company’s CEO Raj Aggarwal calls it.

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