Marketing Automation – A all-round carefree package?

What happens on the Internet stays on the Internet – evermore and in detail. Companies take advantage of this fierce, especially in the field of media and ethics, discussed fact. Of course they do! Selling – that’s what it’s all about. What counts is the capitalistic principle. Everything revolves around efficiency. Everything the user does – every click, every purchase – is tracked and connected with personal data used for an increasingly personalized customer approach.

FinTechs – Was steckt dahinter?

FinTech - Was steckt dahinter?

Der Finanzsektor gilt allgemein als unantastbar und ungemein wichtig für das Ökosystem einer modernen Volkswirtschaft. Nichts kann sich diesem Bereich in den Weg stellen. Oder vielleicht doch? Sind die neue Start-ups rund um den Finanzbereich bereits einflussreich genug, um disruptiv zu wirken oder ist das alles nur eine Modeerscheinung? Was … Weiterlesen

How to boost your conversion rate

profit arrow negotiates its way through obstacle course, which symbolizes the increasing conversion rate

In the online business, it is all about generating traffic. But on average 97% of all visitors of online shops do not buy. This is why conversion optimization is so important: It is the execution of a conversion on a landing page, for example, the purchase of a product, which provides the measurable worth of a company. Conversion Rate means the percentage of visitors who generate a certain action on a homepage.