This Week in Content Marketing: Brands Create More Content with Less Engagement

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode of This Old Marketing, Robert and I explain why Time Inc.’s recent purchase of the company that owns Myspace has little to do with the once-thriving social networking site – and what was really behind it. Next, we discuss Twitter’s new “catch-up feed” rollout and what it means to users and advertisers, and new research that indicates content is growing fast, but engagement is dropping. Finally, we ponder an article that suggests that the tech sector is in for a big slowdown and interpret what that means to marketing tech and ad tech firms. Rants and raves include Frank Underwood’s faux campaign headquarters, out-of-this-world “space tourism” posters, and the macroeconomics of native advertising. We wrap up the show with a This Old Marketing example from Fat, Sick and Nearly Dead.

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