Topshop has launched a startup accelerator focused on wearables

businessinsider.com

Topshop has launched a startup programme in a bid to identify wearable technologies that could be of interest to its consumers, according to Fashion & Mash.

Through the accelerator, known as Top Pitch, the British fashion retailer is reportedly aiming to discover and co-develop prototypes that advance wearable technology in the fashion industry.

The Topshop initiative, being run in partnership with corporate innovation and early stage investor, L Marks, is the latest in a long line of startup accelerators that have been set up by older companies that are keen to stay relevant.

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