Marketing Automation – A all-round carefree package?

What happens on the Internet stays on the Internet – evermore and in detail. Companies take advantage of this fierce, especially in the field of media and ethics, discussed fact. Of course they do! Selling – that’s what it’s all about. What counts is the capitalistic principle. Everything revolves around efficiency. Everything the user does – every click, every purchase – is tracked and connected with personal data used for an increasingly personalized customer approach.

The dmexco experience

The last weeks have been quite busy for us: We launched our blog, prepared everything for our trip to cologne, had a blast at dmexco 2014 and sorted out our experiences afterwards. Here is our personal resume. Fourteen people, one blog: Lots of people, lots of possibilities to cover all the … Read More