The role of marketing has changed immeasurably over the past decade. With this revolution comes the opportunity for marketers to catapult their careers into new directions and amazing opportunities.
As always, skills are the fulcrum point for a career trajectory in changing times. For marketers, it’s all about the “building block” skills, or those that empower them to craft strategies — skills to design and deploy campaigns, skills to build marketing infrastructure and processes and skills to create content and analyze results.
