From humble beginnings, e-commerce firms have taken the consumer market by storm over the course of the last decade.
This is reflected by the sheer growth of Internet sales, which now account for an estimated 15.5% of consumer expenditure as a whole (up from just 3% at the end of 2006). The growth of companies such as ASOS and Just Eat also embodies the evolution that has taken place within the e-commerce marketplace, with experts predicting that online sales could represent a third of all consumer expenditure within the next decade.
