2016: Year of ad industry cage matches


2015 was a year of many milestones for the advertising industry: the year mobile took over, the year ad blocking became an issue, the year of the first Mediapocalypse. It was also just another year in the ongoing transformation of the media business. Forget about buzzwords. Next year, and the years that follow, will be defined by three epic battles: autoplay vs. push to play, agencies vs. brands, and the industry vs. malvertising.

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