Gone are the days when marketing meant putting out some advertisements and hiring a copywriter to rave about how great your brand is. In a technology-saturated age where consumers are more skeptical than ever of self-promotion, traditional advertising strategies just don’t work anymore.
That’s why many entrepreneurs are interested in the new value of thought leadership. If you’ve been privy to trends in marketing over the past few years, you’ve almost certainly heard the term being thrown around at least a few times. But thought leadership is more than just the latest marketing fad — it’s more of a philosophy that’s probably here to stay. In essence, thought leadership is about providing genuine value to your customers without even a hint of self-promotion — showing them that you’re the no. 1 expert in your field — somebody who is 100 percent worthy of their trust.