With the majority of email now read on smartphones, to be effective, your emails have to stand out from the crowd
There are a lot of boxes to tick to design a successful email. It needs to be on brand, it needs to stand out, it needs to work on multiple devices and it needs to deliver enough value that customers don’t just hit unsubscribe when it arrives. The design also needs to be effective on a mobile inbox. As the latest stats from Litmus on Email reading platforms show, over 50% of email opens are on mobile.