Sometimes, it’s easy to get overwhelmed by all the questions that arise when you’re creating or analyzing your Twitter strategy.
Who follows you? What kind of Tweets do they like (or hate)? How often do they want to hear from you? How quickly do they expect a response?
As an SMB Marketing Manager at Twitter, I hear these questions from a lot of businesses. The good news is you’ve got a great tool at your disposal: Twitter’s free analytics. With a few clicks of a button, you could be on your way to finding out what’s working (and what isn’t).