Content is king. You’ve heard it again and again.
Content is king. Content is king. Content is king.
But how — how — exactly do you make good content? What makes something good? What about it grabs the attention of readers? What makes it engaging?
There are not easy answers to these questions. So much of what makes content great is intangible. It’s like that “it” quality that people talk about in stars — it’s hard to describe, but you know it when you see it.