Amazon’s Dash Buttons hint at a future of interface-free shopping

Last Friday, 16 Larabars and an 80-count box of Glad garbage bags arrived at my door. These items are unremarkable, except for this: I ordered them by pressing some buttons on or near my kitchen countertop. Online shopping — or we’ll-certainly-need-this-for-the-apocalypse impulse shopping — can now be done with a light press on a small, plastic „Buy Me!“ dongle made by Amazon.

There are a couple different ways to look at Amazon’s Dash Buttons. The first, and most obvious, is that they are a gimmick. There is something ludicrous about spending money to spend more money. At least, I felt this way when I went to and loaded up my virtual shopping cart with buttons, my total coming to $16.29 for three of them (each one costs $4.99, plus tax).

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