Competitive Intelligence: The Art of Making Informed Decisions

All online businesses use Google Analytics to analyze their performance on a regular basis. From time to time they also take a look at their competitors’ activity to avoid surprises. But the question is, should we integrate competitive intelligence in our business processes and make it an ongoing process?

I maintain that doing competitive landscape research is as important as tracking your own performance, because you can learn what has worked for your rivals and benefit from their success and mistakes.

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