As summer rolls around, it’s prime time for seasonal promotions at retailers. Come Memorial Day you won’t be able to escape the ads for patio furniture, pool toys, grills and getaways. Like any mass grab for seasonal consumer attention, attracting potential shoppers quickly becomes an exercise in oversimplification.
One of today’s typical technological innovations—automated targeting—seems like an ideal solution for retailers on a budget who are hoping to find the magic bullet with an engaged audience. It’s summer vacation for everyone, right?