Everybody seems to be producing predictions for 2016. Not to be left behind, here are my digital marketing analytics predictions for 2016:
Big data will increasingly stress marketing departments [Yana Trofimenko]
Structured data will lead the SEO charge [Mark Proctor]
Data integration will lead to sustained competitive advantage [Forbes]
Data delivers deeper customer insights [PACE]
Data from the entire customer journey build a brand [McKinsey]
