Digital Marketing Analytics For 2016

Everybody seems to be producing predictions for 2016. Not to be left behind, here are my digital marketing analytics predictions for 2016:

Big data will increasingly stress marketing departments [Yana Trofimenko]

Structured data will lead the SEO charge [Mark Proctor]

Data integration will lead to sustained competitive advantage [Forbes]

Data delivers deeper customer insights [PACE]

Data from the entire customer journey build a brand [McKinsey]

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