You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format.
On Friday Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s logo to the byline as well as new colors, text styles and spacing for the corresponding content — but they combine to give brands more control over and visibility within their advertorials, which could give publishers a better shot of selling brands on Instant Article campaigns.
