Five Reasons Why B2B Companies Need Responsive Sites
As more business buyers research and place orders on mobile devices, B2B sellers need to make their web content easily accessible and useful on tablets and smartphones. We are at a global tipping point — one of the biggest shifts since the Internet began — with mobile web browsing surpassing PC usage in large numbers. According to the IDG Global Mobile Survey, 77% of business decision-makers use their smartphones to research products or services for their businesses before contacting a seller to make a purchase. Yes, we are talking to you, B2B sellers.