Google Gives Up on Google+ as a Facebook Rival

It’s been a slow death, but the mourning may now commence.

Google put the final nail in the coffin of its ambition to make Google+ a real competitor to Facebook , Twitter and other leading social networks.

Brad Horowitz, who took the reins of Google+ earlier this year , said Monday that users will no longer need a Google+ account to engage with others on Google products. Instead, any Google email or account will do.

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