If you type a Google search on your desktop computer right now, odds are good that the results will look different from the same search last week. That’s because Google made a seismic shift in its bedrock search page, ditching ads that appear on the right side and adding up to four paid ads above the unpaid or “organic” listings.
In essence, Google has rebuilt desktop results to resemble mobile ones, an indication of its effort to push advertisers to spend more readily on handheld devices, where a bulk of searches now happen.
