The newfangled emergence of Social Media platforms coupled along with people’s need for personalized communication is why both Facebook and WhatsApp are dancing on the roads of the technological world. Not only did they stand out as two big things flaunting their significance but also started acting as platforms for capitalization of brands and marketing strategies. Forget brands, social media is used by politicians as campaigning tools during the general elections. Why do they have such a huge impact? Instead of putting so much effort and time to deliver the message to the voters, political parties could simply send it over a night. That’s when the digital marketers realized the denotation of these consoles and started adapting variant marketing strategies, turning them into prodigious marketing tools.