As the hub of your business presence on a (nearly) 1.6 billion-person social network, your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing funnel.
But in a world where 40 million+ small businesses have Facebook Pages, simply creating a Page won’t guarantee you much in the way of results.
