In 1998, the founders of Google set out on a mission to do one thing: organize the world’s information. Google has come a long way since then, however, and so has digital media. Until recently, social media content was somewhat ephemeral: The more content that was created, the more possibilities got lost in the noise.
But popular social networks are at last creating order from the chaos, and turning social media content into a powerful research resource for advertisers.
