Instagram and Pinterest are killing Gap, Abercrombie, and J. Crew

Traditional mall retailers like Gap, K. Crew, and Abercrombie & Fitch have faced declining sales in recent years.

And the problem might be signaling something even more troublesome than dowdy apparel. Instead, it is a total shift in how teen consumers think.

Young people want to purchase experiences rather than actual stuff, and when they do buy clothing or shoes they want to be able to showcase purchases on social media.

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