Facebook owns Instagram. In case you forgot that, Instagram is becoming increasingly more like Facebook. It’s started selling ads the same way as Facebook does. It’s going to start testing an algorithmic feed just like Facebook’s. And now it’s started testing business profiles that are similar to Facebook’s Pages.
A couple months after Instagram said it was building profile pages specifically designed for businesses, content marketing firm Later has posted screenshots of them to its blog. An Instagram spokesperson declined to comment on the screenshots specifically but said in an email: “We are testing new business tools coming to Instagram in a few months.”