Jessica Alba’s Startup, Honest, Valued at $1.7 Billion

wsj.com

Honest Co., the baby-products retailer co-founded by movie star Jessica Alba, has raised $100 million in a new round of funding, valuing it at about $1.7 billion, according to a person familiar with the matter.

The funding boosts the e-commerce startup’s value by more than 50% since it last raised funds a year ago.

A company spokeswoman declined to comment. Reuters reported last week that Honest was seeking new funds at a valuation up to $2 billion.

Read More