Marketing to Olympic Audiences? This Infographic Could Mean Campaign Gold

Starting tonight, the world will be watching as the 2016 Olympics gets underway in Rio, potentially garnering the highest ratings for a Summer Olympics ever. That could mean big bucks for savvy companies who can target their customers with the accuracy of an Olympic archer.

The Trade Desk, a demand-side advertising platform, has created an infographic to help marketers take aim. They analyzed billions of data points about consumers around the world to see which sports people from around the world will most likely watch, as well as what other interests they have in common.

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