Mediacom is using webcams to measure emotional reactions to ads

The idea of analyzing consumers’ emotions to improve advertising comes around every so often to be met with varying levels of skepticism.

Palle Finderup Diederichsen, head of Mediacom EMEA Beyond Advertising, who has spearheaded a new partnership with emotion measurement company Realeyes, acknowledges the skepticism. The difference, he says, is that the technology can be applied at scale and globally.

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