Netflix doesn’t want to be just for Millennials

PASADENA, Calif. — Netflix wants consumers to know: It’s not just about Netflix and chill.

At the company’s Television Critics Association presentation on Sunday, the streaming giant emphasized it is „doubling down“ on kids and family programming to cater to the growing number of households that share an account.

„We find that a lot of Netflix engagement isn’t a 19-year-old boy anymore,“ Ted Sarandos, Netflix’s head of content, told reporters. „It’s a family product that everyone is using in the house.“

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