PayPal today is launching a new take on peer-to-peer payments with the debut of a platform it’s calling PayPal.Me. For the first time, PayPal customers will be able to set up their own user profiles which are associated with a personalized URL (e.g. paypal.me/username), which can then be shared with others via text, over email, on instant messenger, via social media, or anywhere else, as a way to request money.