Stop fearing failure and be brave in your content marketing program

While no one sets out to fail at something, it seems the fear of failure is hindering some in their content marketing efforts.

I had the opportunity to speak at SMX London last week, and it was wonderful. I had the chance to talk with SEOs and content marketers from all across Europe and hear their perspective on what’s happening within our industry.

After several conversations, it became apparent that a lot of people are worried about failure. But in all honesty, I don’t see failure as the worst possible outcome for a piece of content.

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