The Pivot Pyramid: How to experiment with your startup

In 2011, my startup at the time raised $2 million from some of the top investors in Silicon Valley. The startup, SocialWire (later renamed Manifest), helped online retailers instantly personalize the shopping experience when their customers signed in with Facebook. But we soon learned that it was hard to convince the big retailers to add our product recommendations to their websites. We also found that not enough customers wanted to sign in with Facebook while they were shopping online to get a more personalized experience.

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