Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build their own business case internally.
We know our customers are turning out advertising. And we know that as consumers, we are all consuming more information online. We are looking to get informed and we are looking to be entertained.
We don’t care where the content comes from. But we aren’t sitting around waiting for it. And we won’t go too far to find it.