Why ad blockers are not a threat to the online ad industry


A classic scene in Monty Python’s “The Life of Brian” has the leader of a rebel movement asking the rhetorical question, “What have the Romans ever done for us? Nothing!” Before he can continue his battle cry, he’s interrupted by someone in the crowd, who suggests “aqueducts.” Soon someone else chimes in “roads,” then another adds “security,” and so on.

Ask the average man on the street what online advertisers have ever done for him, and you’ll likely get complaints about pop-ups, overly aggressive retargeting banners, and pre-roll video. Yes, online advertising is a scourge upon the people. If only there were a way to destroy it, life would be so much better, right?

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