Over the last few years Google Plus has steadily grown into a social network used by individuals, brands, and businesses. With the recent redesign of Google Plus influence on this platform is more important than ever, especially on mobile. This is a great time for personal brands to start getting active again for increased online visibility.
Is Google Plus good for branding?
Social media sites like Facebook, Instagram and Twitter are still at the top of the marketing pyramid, and Google Plus has additional benefits with its integration with YouTube, niche communities, and top results in Google search. Their latest feature, Collections, allows your brand to find topics and influencers, which is great for target marketing.