Viral effects do not happen by accident

Sarah Wood, founder and COO of “Unruly”, talks with us about the secrets of viral sharing effects of video contents at dmexco 2014.

Unruly is the leading global platform for social video marketing. It is a video technology company, providing data-driven solutions to the social marketing problems that challenge brand advertisers in today’s cluttered and complex media landscape.

Sarah Wood is responsible, that Unruly delivers the best social video campaigns in the world. She also gives courses in Online Video Culture at the University of Cambridge and was distinguished as UK Female Entrepreneur of the Year in 2011. Moreover, she spends a lot of time in watching Videos out of the Viral Video Charts together with her children.

Watch the interview here: