Christian Jorg, CEO of Opentopic, talks about cognitive content marketing and how it helps enterprises maximize their digital marketing and ROI. The content marketing platform Opentopic, which has been launched in 2012, is an innovative software company and already the third start-up company established by Christian Jorg. Jorg began his career … Read More
We all seem to effortlessly communicate across gulfs and thus engage with global issues, from politics, to war, to climate change. We imagine ourselves living lives that are not limited by boundaries and cultures. We are digital cosmopolitans or “citizens of the universe” – always on, always connected. It is … Read More
Internet services providers have some thinking to do when it comes to the topic of encryption. Does encryption help you to build your business or does its complexity drive customers away? There’s an increasing awareness that encryption is hugely important, but very few people are using it regularly because it’s … Read More
What happens on the Internet stays on the Internet – evermore and in detail. Companies take advantage of this fierce, especially in the field of media and ethics, discussed fact. Of course they do! Selling – that’s what it’s all about. What counts is the capitalistic principle. Everything revolves around efficiency. Everything the user does – every click, every purchase – is tracked and connected with personal data used for an increasingly personalized customer approach.
Display Advertising is the type of advertising you see almost every time you open your web browser. As soon as you for example read your favorite news page or check your mail inbox on the provider’s homepage, image and video banners come into play – as long as you keep … Read More
by Rafael Laguna, CEO, Open-Xchange People sometimes ask me why Germany is so much more privacy-conscious (or ‘paranoid,’ depending on your POV) than much of the rest of the world. I can’t give a specific scientific reason per se, but I know that our complicated history with surveillance has no … Read More
by Rafael Laguna, CEO, Open-Xchange Hot on the heels of the Charlie Hebdo attack, David Cameron’s assertion that we “must not” have forms of communication that can’t be listened into or monitored caused quite a stir in the tech industry. The wholesale ban on encryption that he is hinting at … Read More
Data‑driven social innovations versus technological breakthroughs Are we making progress, or not? Most of us would say yes and might even emphasize that, in the last 20 years, such great things as the Internet or Social Media have been invented. We decoded the human genome approximately 15 years ago, and … Read More