Internet services providers have some thinking to do when it comes to the topic of encryption. Does encryption help you to build your business or does its complexity drive customers away? There’s an increasing awareness that encryption is hugely important, but very few people are using it regularly because it’s … Read More
Everyone knows what the terms „digital“ and „disruption“ stand for. But, what if you combine both – „digital disruption“, what does it mean? How is digital disruption affecting traditional business models, and how can organisations respond to minimise the risks and maximise the opportunities presented by this alteration? These questions … Read More
What happens on the Internet stays on the Internet – evermore and in detail. Companies take advantage of this fierce, especially in the field of media and ethics, discussed fact. Of course they do! Selling – that’s what it’s all about. What counts is the capitalistic principle. Everything revolves around efficiency. Everything the user does – every click, every purchase – is tracked and connected with personal data used for an increasingly personalized customer approach.
In the online business, it is all about generating traffic. But on average 97% of all visitors of online shops do not buy. This is why conversion optimization is so important: It is the execution of a conversion on a landing page, for example, the purchase of a product, which provides the measurable worth of a company. Conversion Rate means the percentage of visitors who generate a certain action on a homepage.
Imagine a normal day in the year 2025: Unlocking your car, ordering and paying for your coffee, giving tips—all done with the help of your smartphone. This scenario sounds a bit like ‘brave new world’. But is it realistic? Dear purse, rest in peace. Your smartphone Imagine a normal day … Read More
Shoes, bags, dresses, trousers, suits, sportswear, jackets, skirts, blouses, T-shirts, sweaters, sunglasses, hats, belts, wallets, ties, watches, jewelry… You are unable to get enough of all this? Then, follow us on a journey back to 2008: What had you thought on hearing of another new online shop? The story began … Read More