Christian Jorg, CEO of Opentopic, talks about cognitive content marketing and how it helps enterprises maximize their digital marketing and ROI. The content marketing platform Opentopic, which has been launched in 2012, is an innovative software company and already the third start-up company established by Christian Jorg. Jorg began his career … Read More
We all seem to effortlessly communicate across gulfs and thus engage with global issues, from politics, to war, to climate change. We imagine ourselves living lives that are not limited by boundaries and cultures. We are digital cosmopolitans or “citizens of the universe” – always on, always connected. It is … Read More
One Google Update is following the other, that’s why internet marketers predict the impending death of Search Engine Optimization for several years. But is this really true? Is SEO going to die? The high number of updates Google applies to its algorithm is increasingly affecting the possibilities of identifying and … Read More
Internet services providers have some thinking to do when it comes to the topic of encryption. Does encryption help you to build your business or does its complexity drive customers away? There’s an increasing awareness that encryption is hugely important, but very few people are using it regularly because it’s … Read More
What happens on the Internet stays on the Internet – evermore and in detail. Companies take advantage of this fierce, especially in the field of media and ethics, discussed fact. Of course they do! Selling – that’s what it’s all about. What counts is the capitalistic principle. Everything revolves around efficiency. Everything the user does – every click, every purchase – is tracked and connected with personal data used for an increasingly personalized customer approach.
In a worldwide comparison of aspiring startup regions Israels capital Tel Aviv comes right behind the Silicon Valley. A lot of great innovative and interesting start-ups do start here, for example “playbuzz” whose founder was interviewed by internetinnovators.com. For young professionals in the German start-up business Berlin is definitely the … Read More