Opentopic: How content marketing maximizes the return on investment

Christian Jorg talks about Opentopic

Christian Jorg, CEO of Opentopic, talks about cognitive content marketing and how it helps enterprises maximize their digital marketing and ROI. The content marketing platform Opentopic, which has been launched in 2012, is an innovative software company and already the third start-up company established by Christian Jorg. Jorg began his career … Read More

Are digital cosmopolitans ruling or ruining the world?

Ethan Zuckermann, Director of Civic Media MIT (Massachusetts Institute of Technology)

We all seem to effortlessly communicate across gulfs and thus engage with global issues, from politics, to war, to climate change. We imagine ourselves living lives that are not limited by boundaries and cultures. We are digital cosmopolitans or “citizens of the universe” – always on, always connected. It is … Read More

SEO – Game Over?

Search Engine Optimization

One Google Update is following the other, that’s why internet marketers predict the impending death of Search Engine Optimization for several years. But is this really true? Is SEO going to die? The high number of updates Google applies to its algorithm is increasingly affecting the possibilities of identifying and … Read More