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3 Dinge, die ich auf der dmexco 2015 mehr sehen möchte
Die dmexco 2014 liegt hinter uns und im Netz haben einige Autoren bereits ihr Fazit gezogen. Zeit für einen Ausblick auf die dmexco 2015 oder besser eine Liste der Dinge, die ich mir für die dmexco 2015 wünsche. Native Advertising done right Es gab kaum einen Stand, der komplett ohne … Weiterlesen
Are we entering new dimensions?
„Entering New Dimensions“ was one of the first summits at this year’s dmexco 2014. Scott Ferber, Chairman & CEO with Videology, Rob Norman, Global Chief Digital Officer with GroupM, David Shing, Digital Prophet with AOL and Rishad Tobaccowala, Chief Strategy & Innovation Officer with Vivaki, had an exciting chat about … Weiterlesen
Big Data and Creativity –buzzwords of dmexco 2014
Three inspiring, informative days of dmexco 2014 are over. Yesterday was on the same high level as the first two days, even though the aftershow-parties on Wednesday were intense and made everyone’s night short. A huge amount of famous, popular speakers shared their inspiring thoughts with us. But to give … Weiterlesen
Another perspective of the dmexco 2014 – Giveaways
Digital Marketing, future on advertising, Internet of things – we’ve already learned a lot about these topics at dmexco 2014. But now we’d like to show you just another insight into a traditional marketing fair. What could be more interesting than walking through the exhibition? Experience new impressions of different … Weiterlesen
Dmexco 2014 – Opening Summit: Entering new Dimensions
It was quite ambitious, when Matthias Ehrlich, President of the “Bundesverband Digitale Wirtschaft -BVDW”, announced to reach the mark of 30.000 exposition visitors this year. 30.000 people talking about digital marketing, internet of things and technology trends. As a matter of course, InternetInnovators.com was quite excited what the organizers would … Weiterlesen
Today is the big smartwatch day :-)
Excited for the Apple event tonight. Apple, its time to get the smartwatch market rolling. Picture: XKCD, CC BY-NC 2.5
dmexco Social Media Ticker
Heute starten die dmexco Social Media Ticker von InternetInnovators.com. Ab heute Nachmittag gibt es Live-Updates aus Köln auf Facebook, Instagram & Twitter. Los geht es mit den Pre-Events. Wir freuen uns auf den Online Ad Summit und das BVDW Start-up Forum. Ab Morgen sind wir dann auf den dmexco Bühnen. Join us! Euer … Weiterlesen
dmexco 2014 – Agency directors on stage
An advertising agency – this is where creativity begins! Thinking of such advertising agencies, several pictures come to our mind: Young, crazy and stylish people, on the one hand long-haired nerds, on the other hand well-dressed hipsters, brainstorming in groups about a specific topic. Their work starts late in the … Weiterlesen
Get the party started – dmexco party program
Dmexco is about bringing people together in the thrilling and exciting area of digital marketing. While speeches and conventions are forming the daytimes, the nights are shaped by one of the official or unofficial dmexco parties in Cologne. Get in touch with other people, discuss digital innovations, trends and technologies … Weiterlesen