Prof. Dr. Jürgen Seitz
Beiträge von Prof. Dr. Jürgen Seitz
Platform Economy – What does it mean for regional companies?
Why I Attend dmexco Every Year and Why You Should Do Too
Day One of dmexco is over. Made me think why I attend dmexco every year and why I recommend dmexco to everybody in digital marketing. There are a lot of trade fairs out there, many of which are good. As an online marketer, it is quite easy to spend half of … Read More
With Transaction Content to Commercial Success
Professor Jürgen Seitz (Stuttgart Media University) talked to Christian Jörg, CEO and founder of Opentopic, for Internet Innovators. Christian is a serial entrepreneur and has long been a leader in digital media and the startup/venture world. He founded the New Technologies group for Bertelsmann AG in New York in the ’90s … Read More
dmexco: Becoming the Biggest Marketing Show by Accident
The biggest digital marketing show on earth is not located in London, New York or even Cannes. It is located in the city of Cologne, Germany. Every September dmexco becomes the epicenter of the digital marketing world. People come from all over the world to discuss strategies and tactics in … Read More
Gary Vaynerchuk – An Online Marketing Rockstar
Gary Vaynerchuk is one of the most engaged people I know. I first met Gary almost ten years ago and have been impressed by his personality right from the beginning. Nowadays, Gary Vaynerchuk is an agency owner driving content, social media and engagement marketing to the next level. He is … Read More
Are we making progress? Innovation in 2015
Data‑driven social innovations versus technological breakthroughs Are we making progress, or not? Most of us would say yes and might even emphasize that, in the last 20 years, such great things as the Internet or Social Media have been invented. We decoded the human genome approximately 15 years ago, and … Read More
Internet Innovation 2015ff: Audio is still underrated
Audio is still underrated. I started experimenting with audio devices and speech recognition approximately 10 years ago. It’s always been a quite disappointing experience for me, because these devices are rarely used due to low battery life, and speech recognition failed to deliver a great experience. I am an audio enthusiast, … Read More
The power of aggressive moves in business and life
My wife and I have been discussing–for quite some time – the importance of personal traits for success in the game of business, as well as in the business of life. We’re convinced that being both curious and humble are important traits for being successful. What we’ve realized, in fact, … Read More
Today is the big smartwatch day :-)
Weekend Video: Humans Need Not Apply
If you have not seen “Humans Need Not Apply” by CPG Grey I recommend investing the time this weekend. 15 minutes well spent. Several media outlets picked up the story: “This sobering 15-minute piece suggests, in a convincing fashion, that many human jobs will disappear over the coming years, because … Read More