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    Different • Smart • Inspiring • The Innovators blog.

    Category: Data Driven Marketing EN - page 2

    Is personal data the currency in a free mobile web?

    November 26, 2014Rolf KohlerData Driven Marketing
    Personal Data

    According to a report by Ofcom, UK adults are spending an average of eight hours and forty one minutes a day on devices. People are connecting and sharing their data in unprecedented amounts, and it’s only accelerating. As communication has changed, a breed of company that specializes in turning consumers into their … Read More

    Big Data and Creativity –buzzwords of dmexco 2014

    September 12, 2014Carla BockelmannData Driven Marketing, Events

    Three inspiring, informative days of dmexco 2014 are over. Yesterday was on the same high level as the first two days, even though the aftershow-parties on Wednesday were intense and made everyone’s night short. A huge amount of famous, popular speakers shared their inspiring thoughts with us. But to give … Read More

    Highway to future: Connected Cars

    August 26, 2014Jannik VolzData Driven Marketing, Digital Life, Internet of Everything

    Our future cars will autonomously handle a big amount of data in real time, fundamentally changing the physical, geographical, social, and virtual dimensions of mobility. It will not only foster new business models and marketing activities but also pose significant challenges for various users, companies, and countries. 1. The evolution … Read More

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