Shopping on the train, in the park or in bed – mobile shopping enables purchasing all types of products from everywhere. Along with a new buying behavior comes the need for shop operators to adapt – here’s why and how one should engage in mobile commerce.
On Internetinnovators we talk about business models, digital life and markets. Especially about Germany, the US and the UK. Now, how about taking a glance at Africa? At the dmexco 2015 we had the chance to talk with Mikul Shah, founder of EatOut and expert for the african market.
What happens on the Internet stays on the Internet – evermore and in detail. Companies take advantage of this fierce, especially in the field of media and ethics, discussed fact. Of course they do! Selling – that’s what it’s all about. What counts is the capitalistic principle. Everything revolves around efficiency. Everything the user does – every click, every purchase – is tracked and connected with personal data used for an increasingly personalized customer approach.
In the online business, it is all about generating traffic. But on average 97% of all visitors of online shops do not buy. This is why conversion optimization is so important: It is the execution of a conversion on a landing page, for example, the purchase of a product, which provides the measurable worth of a company. Conversion Rate means the percentage of visitors who generate a certain action on a homepage.